A culture-driven apparel project developed around Gymkhana 2025: Aussie Shred, Hoonigan’s Australia-set film featuring Travis Pastrana and the Subaru Brataroo. Taking cues from Travis’s motorsport roots, the work translated the film’s racing heritage, vehicle identity, and stunt-driven energy into graphic apparel and merch built for fans, product drops, and production-ready release.
Role: Senior Apparel Graphics Designer
Focus: Apparel graphics, layout, production artwork
Deliverables: Tees, fleece, headwear, socks, print-ready files